Know how to overcome the fear of innovation with a tried-and-true process Learn how small, habitual steps adds up to massive creativity Be armed with the five simple techniques to fast-track great ideas into killer execution
Learn More Cambridge ON - A view from The Sky - DJI Phantom 3 Connect With Carla Carla in the Community Carla believes community spirit is the heart of a good society. In this captivating presentation, best-selling author and marketing executive Carla Johnson shows you how combating B.D.D., recognizing inspiration everywhere and iterating ideas breeds unstoppable creativity and game-changing innovation for you and your brand.īy the end of Carla’s dynamic session, you’ll:Ĭlearly understand how to use great brands as inspiration for your own work A long-time Cambridge resident, Carla Johnson is an educator, author, enthusiastic community volunteer and inspiring public speaker. But guess what - the most brilliant minds understand creativity is something you consistently nurture, rather than leave to chance. We can't connect the dots with unrelated brands and our blindness kills creative ideas before we even start. It turns out, we all suffer from something called Brand Detachment Disorder (B.D.D.). Those innovative examples don't have anything to do with us. But in the “real” world there are all kinds of restraints. It's easy if you have sexy products, big budgets, and household brand names. They're held up time and time again as beacons of killer creative. We've all seen the examples of LEGO's Hollywood movie, GE Ecomagination and Red Bull's skydive from the stratosphere.